Brand Identity + UX/UI Experience
hello@thefirstthelast.agency
A story that goes through ages of how one small decision has launched a business of life for the whole family and gave inspiration for four amazing restaurants.
UX/UI + Website Development →
Rose Family — a forty-year history of restaurateur women dynasty.
It was a new concept project that needed to be launched. They wanted to achieve the following business goals, such as to create a UI/UX that would introduce the services and tell about the woman's generations business history, find a way of commercial and soulful balance, while keeping the human-centered experience.
To blow up the market by uniting 4 separate restaurants into the restaurant chain and prevent the sluggish transaction speed on mobile, as 80% leads come there.
Well, let's see!
Yes, Seriously!
Family business means
deep and real emotions
We divided the site into two parts: "Family" is an introduction to the family and their lives; "Restaurants," on the other hand, presents restaurants owned by this family as well as providing information about each one.
To tell the full story of the family, we needed to go back in time. The client found old photographs that helped us bring their history to life and create a narrative about how things changed over time.
In the restaurants section, we talk about what makes each place unique — the concept behind it, meeting the chef and learning more about their menu.
We created a seamless user flow that surprises and delights, without menu navigation between these two main sections.
Website stands out from the crowd and converts visitors into leads.
