We took pastel colors and simple, stylish illustrations as the foundation for our design. We aimed to make the website very user-friendly and easy to navigate, so that parents can easily find information they are looking for. 

The illustrations on the site add life and dynamism to it—the curved lines that run across them give a distinctive feel.

As for brand materials, we made a large number of them, ranging from social networks to shop window design, we also made game items, cards.

The iOS application was made specifically as a product for games and raising a child, it has audio guides, articles and games that are constantly updated, the application itself is also sustained in the corporate style. 

Combining scientific research with early years expertise and story-telling, it gives families around the world the necessary knowledge and tools to raise happier, healthier children.