Logo + Brand Identity + Packaging +
Website Development + Visual Content →
13 mission is more than a brand, it’s a 13-step journey to own what’s yours. It starts with a desire to become better and to fight for your dreams — and do so your way.
Collections are here to capture and radiate your essence to the world, to signal that you’re here to succeed in what you've set your mind on.
‘To love yourself’ – the last, 13th mission on the journey, and that is the hardest, the ever-present, and most significant one to be on at all times.
And the result
came out very attractive
The monospace font, black and white colors were used as a basis. In a couple of cases we took custom fonts with small serifs. The highlight of the branding is pink lines that pass through it, revealing what kind of brand this is to users.
While the site started off minimalist, we decided to showcase the product more prominently than usual. So we omitted extraneous details. The main page —which is unusual in that it doesn't use standard eCommerce blocks, boasts an excellent design to highlight our product and its feature.
We planned that the client would be satisfied not only with the quality of the brand's items, but also with attention to detail in all aspects.