The monospace font, black and white colors were used as a basis. In a couple of cases we took custom fonts with small serifs. The highlight of the branding is pink lines that pass through it, revealing what kind of brand this is to users.

While the site started off minimalist, we decided to showcase the product more prominently than usual. So we omitted extraneous details. The main page —which is unusual in that it doesn't use standard eCommerce blocks, boasts an excellent design to highlight our product and its feature.