About project

The Task

ERA came to us with a familiar problem in an unfamiliar setting. Off-plan residences near Marbella — architecture worth showing, but nothing built to walk through yet. The website had to do the selling before the building exists. Most developer websites answer this with a PDF logic: renders, a floor plan, a contact form. That works for listing a property. It doesn’t work for selling a life someone hasn’t seen.

The Goal

Make the website carry the atmosphere of the place — Mediterranean light, natural materials, resort rhythm — while staying a working sales tool: real unit listing, filtering, property cards, direct inquiry. Emotion and utility in one system, not an image site with a listing bolted on.

The Approach

Day/Night storytelling system. The core creative decision. The entire website exists in two visual states — day and night — switched by the user. Light on stone in the morning, the same architecture by evening. One click changes typographic contrast, color, imagery, mood.