UX/UI + Web Development →
This site's purpose is to create an online presence for Moralia, a Canadian furniture design firm that produces high-end contemporary furniture. Our goal was to present its product line and new collections in a way that corresponds to Moralia’s minimalist aesthetic and love for innovation. The site’s target audience is architects, designers and consumers with a taste for luxury.
and aesthetic simplicity
We considered it important to make the main focus precisely on the products displayed on a simple grid; however, this is not in our style, so the main page has a built-in slider. Upon entering the website, the user’s attention is focused on it—nothing else grabs their attention other than product categories. This was our main goal. We are very proud of the slider because, in addition to its bright solution, it looks modern, solves the task and is easy to navigate.